The saying goes, Necessity is the mother of all inventions. So looking back, advertising came about when early businesses needed a voice. There was a time when we read brochures and pamphlets about the newest chocolate-flavored milk shake in Rudy’s countryside diner. Brightly colored flyers took our attention and offered discounts, coupons, special offers, etc. [...]
This is a short post, but I’ll leave you something good to think about by the end of the article. Let’s talk about restaurant furniture. Yes, your tables, chairs, magazine stands, bar stools, the pictures hanging on the walls, etc. Furniture. Thing is people have a habit of looking at something from a biased perspective. [...]
These days business owners need to be quick on their feet. Especially restaurant operators, you need to secure every little advantage if you want your business to get anywhere in a market full of competition. I’m not exaggerating. Go to the nearest shopping center and tell me how many restaurants and foodservice establishments do you [...]
Let’s talk coupons. No doubt coupons are a great way to attract attention and boost sales around this time of year. Everyone loves to eat out during the holidays it’s almost tradition. And with the economy at its current state, people are going to be looking for ways to cut back without, hopefully, sacrificing too [...]
The recession is real. Everywhere you look, there are establishments closing down for good, and restaurants are no exception. In fact the foodservice industry is one of the most affected sectors by the down economy. As a restaurant operator, how do you get away from this kind of situation? There are two options – fight [...]
Someone looking to start a restaurant business shouldn’t read the paper. It’s disheartening to read about what’s going on in the economy these days. In fact statistics show that 90% of businesses, just about, would fail and shut down for good during its first five years. So okay, who wants to start a new business? [...]
Most business experts say that around 80% of income comes from only 20% of the restaurant’s clients. This is called the 80/20 rule, and it’s something new restaurant owners should note down. Fact is seasoned restaurant business owners use this knowledge to boost their success. What does the 20% denominator tell you? Out of 10 [...]
The concept of running a restaurant is simple: You serve the food, customers come to your restaurant, you get paid for the service. It’s a very simple yet effective way of doing business, and it’s been like that for so many years. But the invention of the Internet made one thing very clear to restaurant [...]
Most of the time we like to read stories of success or else brush up on ways to improve our restaurant’s services. I admit, I’m guilty of both counts. But I’m also aware that sometimes we need to learn the sad truth before we could appreciate the brighter side of things. As a topic related [...]
When was the last time eco-friendliness affected your choice of food? It might have been a long time ago, or it never affected you even once. In any case, you don’t remember when. But this new survey by M/A/R/C Research shows a surprising fact: that eco-friendly restaurants are making a comeback. Slowly but surely. Respondents [...]