I’ve always talked about opening a restaurant website. For good reason, too. There’s no better place to advertise a business, a restaurant, than on the internet. Even when people are hungry and looking for a quick bite, they look it up online to see if there are any good places to dine around their area. [...]
Restaurant operators nowadays are lucky. They don’t know what it’s like to market a restaurant the old-fashioned way: purely word-of-mouth. These days customer feedback is still as valuable to a restaurant entrepreneur, but it’s much easier to get around, thanks to the Internet. Online restaurant marketing tools such as blogs, SEOs, social media and etc. [...]
The saying goes, Necessity is the mother of all inventions. So looking back, advertising came about when early businesses needed a voice. There was a time when we read brochures and pamphlets about the newest chocolate-flavored milk shake in Rudy’s countryside diner. Brightly colored flyers took our attention and offered discounts, coupons, special offers, etc. [...]
It’s fair to say that advertising can make or break a restaurant business. The purpose of restaurant advertising is to inform, but it goes both ways – the restaurant owner should also be well informed about the advertising options available to him or her. Let’s look at the different advertising mediums and compare their pros [...]
There’s good reason why certain locations are a sucker for restaurant establishments. Look at New York, Paris, London, Tokyo, etc. These locales are high-traffic spots, and a prospective entrepreneur would do good to consider opening a foodservice establishment in such areas. But the thing is, there’s also the problem of oversaturation. These spots are filled [...]
I am a big fan of Mo Twister, a radio show host back in my home country. I don’t get to listen to him too often now, but I check his blog every now and then. Last Saturday, I found something quite interesting. In the blog post, DJ Mo was bashing this restaurant near the [...]
The holidays are always an interesting time for a restaurant entrepreneur. The month of December means more people are going to be eating out, but it also means you’ll have to step up your game if you don’t want your competitors gobbling up all the customers. Christmas, it’s a time to be bold with your [...]
There will always be competition. This is something you need to get into your head the moment you decide to open a restaurant. If there isn’t a single restaurant in your area, expect one to pop up within months or a year of your operation. No doubt your prominent presence as the only restaurant in [...]
Is it starting to get to you? Email marketing this, email marketing that. Why should you care about email marketing? “I’m in the restaurant business. I should be worried about the menu and not about whether my newsletter is making the rounds in the neighborhood, right?” Wrong. You are in the sales business. You sell [...]
What’s the first thing that comes to mind when you’re looking for a fine restaurant to go on a date? Where do you look for a restaurant to eat out for lunch? The internet. Do you still place orders on the phone? No, you do it on the internet, on the restaurant’s website. Internet marketing [...]