I’m a business coach, and it’s a part of my job to talk with and act as advisor to all of my small business owner clients. That’s what I get paid for – to give people a straight answer. Period. But here is the thing. Did you know that more than half my clients, in [...]
I was reading emails the other night when I came across this article. I thought it showed a good example of efficient internet marketing and decided to blog about it here. Simon Pickles is a proud owner of a Domino’s Pizza franchise in the UK. Located at St. Helen’s, his strong pizza parlor business isn’t [...]
I’m sure it’s been made clear that not every single restaurant needs to be on social media. For example, Morrisville Cafe is owned by Ms. Jenkins, a small diner located along Chapel Hill Road and has been in operation for more than 30 years. Here’s the kicker: Morrisville Cafe doesn’t have a website. I doubt [...]
Associate Editor of Restaurant and Institutions, Erin J. Shea, says about restaurant websites, Web sites are strong allies in an operation’s marketing arsenal and invaluable when it comes to communicating with guests. I couldn’t have put it better myself. Restaurant websites are essential, almost indispensable. These Internet days, a restaurant requires online presence if it [...]
A successful restaurant business lives on a balanced marketing approach. Make good use of everything, and everything will come back to you as profit. I think it’s about time I recap some of the most essential restaurant marketing solutions I’ve discussed in my previous articles. So here goes… Restaurant marketing solution #1: Plan ahead of [...]
Why do people visit a restaurant’s website? We all have different reasons, though you don’t have to guess my reason to answer that question, since Kansas City Lunch Spots was kind enough to conduct an online poll about it. Here are the results. Out of 156 respondents… Why do you visit a restaurant’s website? To [...]
A newspaper going out of business doesn’t really stir a lot of water. That is, unless you’re a restaurant operator, and then it becomes an entirely different story. Every publication that decides to close shop will affect the marketing plans for your restaurant in ways you don’t expect it to. The Seattle Post Intelligence posted [...]
I’ve been doing some thinking. I’m trying to come up with a cheap yet effective way to market to both old and new customers. Take note, it costs about five times more to win a new diner over than to keep an old one glued to your tables. Thing is, I can’t think of anything [...]
There is always the issue of marketing a new restaurant. I mean, marketing a business that’s been in operation for a couple years is tough, too. But getting people to notice a new restaurant, that’s something else. I think Mark Manguera had this same problem a while back when he first started getting ideas of [...]
In May 2006, a study showed that 11,820 searches were made for pizza restaurants. Don’t get me wrong. This isn’t only about pizza restaurants. Another poll showed that 89% of customers research online before going to a restaurant, just about, 57% of which admitted they’ve gotten into the habit of browsing the restaurant’s website first [...]