What Is Simon’s Secret: How A Regular Pizza Store Owner Improved Sales By Blogging On His Website

I was reading emails the other night when I came across this article. I thought it showed a good example of efficient internet marketing and decided to blog about it here.

Simon Pickles is a proud owner of a Domino’s Pizza franchise in the UK. Located at St. Helen’s, his strong pizza parlor business isn’t the only thing he should be happy about. Simon also runs a very successful restaurant blog, which he keeps to maintain a healthy talking relationship with his fans.

It seems Simon’s quite popular around town – thanks to his delicious pizza.

Simon’s blog is one of the few restaurant websites I’ve seen that actually does the job of promoting a restaurant – for free. The internet’s been out a few years. But sadly, only a couple of restaurant owners advertising online actually “gets it”. The rest is fodder.

What is Simon’s secret? He fills his website with useful information.

For example, Simon announces competition winners on his website, he keeps track of local sports teams and writes about their progress, he promotes local fund-raising programs, posts food and health-related videos from YouTube, and addresses his customer concerns and inquiries whenever he’s got the time.

The result?

Simon says around 32%, just about, of his deliveries come from the internet. This is interesting when the national average is only 17%.

Another good that comes out of it is that his staff is no longer tied up on the phone. Less people sitting idle means faster operations, which in turn leads to better profits in the long run. All this comes from blogging – for free – on the internet, and doing it right.

The old newspaper theory goes, “If you want your paper to sell, fill it with meaningful news and photos that people want to read,” or something like that. Simon understands this theory and has applied it to his online restaurant marketing strategy.

Take a long good look at your website. Is it like Simon’s, or is it like fodder?

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