I have a friend who is a restaurant owner. He runs a fairly popular restaurant in his local area. But thing is, 2009 left him with a small hole in his pocket, and now he’s interested in hearing ways how he could cut down on his advertising costs without compromising his restaurant brand awareness. He [...]
A lot of people are getting into this digital matchmaking thing these days. I could name at least a couple friends – or friends of a friend – who met their significant other while chatting online or else browsing a social media website. Twitter is quickly becoming a household name when it comes to meeting [...]
Tough competition has forced restaurants to advertise. There are more restaurants than most customers could afford dine in, especially in major cities. So what’s a restaurant owner to do? Advertise, of course, to get the lion’s share of the market. But when restaurant owners think of advertising they think about getting an effective message out [...]
2009 was a good year for Twitter. It was the year when Twitter finally took off and got the attention of many businesses owners, including restaurant operators. A couple of months later, advertising and marketing your restaurant on Twitter have become essential for any aspiring restaurant owner looking to make a good business. Thing is, [...]
At a time of affordable burgers at McDonald’s and three-figure meals at Le Cirque, more people around the world spend their days hungry and without food. We all know this. But are we doing anything about it? Pizza Hut is. Last month, Pizza Hut launched an ambitious online campaign to fight world hunger. Partnered with [...]
For some reason, the title of a short story I read a long time ago called “Put Yourself In My Shoes” came to me as I sat down to write this article. Last month I came across an article by Rohit Bhargava on the internet. The article had an interesting title, “Forget Eating Your Own [...]
For restaurants, Twitter is the king of social media. You should know how much faith I have in it if you’re reading this article from my blog. But Twitter won’t solve your problems if you don’t know how to “catch” an audience. You need to gain their trust, and make it clear that your tweets [...]
I’ve been talking about social media—Facebook, MySpace, Twitter, etc.—as means of establishing presence on the internet. Do you own a small restaurant business? There’s no better way to spread that piece of good news than to create a fan page on Facebook or get fans to follow you on Twitter. I’ve also worked with a [...]
Let’s talk about online restaurant marketing. I have friends who had made a good start with their businesses and are now enjoying a steady flow of transactions from both old and new clients. Their line of services falls under different industries, not just foodservice. But they all did one thing in common, which I suggested [...]
Who hasn’t heard of social media? My kids love their MySpace, I mingle on Twitter from time to time. Even my wife plays her farm and restaurant applications on Facebook. But here’s the real thing: are restaurants actually using social media? I’ve been raving about them ever since I started this blog, and I’m sure [...]