Twitter. Tweet. Tweets. Tweeting. If you don’t know your way around the Internet, which I doubt if you’re reading this article, you might take those four words as the sound a bird makes or something. But any Internet-savvy person will tell you Twitter is a fun social networking website. To a restaurant operator, Twitter is [...]
Social media is both familiar and unexplored lands for restaurant operators. It’s been around some time, yet any online marketer will tell you there are still vast uncharted opportunities in social media waiting to be tapped. Problem is, you already signed up for Twitter, Facebook, and even YouTube, but for some reason customers just don’t [...]
Twitter this. Twitter that. It seems every business and every restaurant wants to advertise on Twitter. But let me assure you Twitter is not fool-proof. Twitter as a free restaurant marketing platform has its share of setbacks too, and I think it is best that you find out about it before any permanent damage is [...]
A newspaper going out of business doesn’t really stir a lot of water. That is, unless you’re a restaurant operator, and then it becomes an entirely different story. Every publication that decides to close shop will affect the marketing plans for your restaurant in ways you don’t expect it to. The Seattle Post Intelligence posted [...]
They say learning is a never-ending process. For restaurant operators, here’s the opportunity to learn something very important: Twitter might just be the killer application that could turn your restaurant brand into a household name. It’s social, it’s easy, and most importantly, it’s cheap. Let’s learn something from the success of Naked Pizza. Naked Pizza [...]
This time I’m going back to basics and talk about the “Four C’s” of effective restaurant management. So are you ready? Let’s begin. The Four C’s of effective restaurant management are… 1. Cost Cost is one of the biggest reasons why restaurant operators fail at their own game. For a restaurant business, the biggest cost [...]
It was three in the morning—I couldn’t sleep—when the idea for this article suddenly hit me while I was browsing through my Twitter updates. A friend of a friend of mine posted an update about a certain restaurant brand I’d rather not name. Anyway, the message went something like this, “Just came out of this [...]