There’s the saying, “The way to a man’s heart is through his stomach.“ That should tell you women know a thing or two about food and how to satisfy men with their cooking. It should also explain how more women restaurant managers and owners are driving more customers into their restaurants over the past couple [...]
In business, there is this concept restaurant marketers call the confidence gap. It’s a simple concept that even an elementary schooler would understand. Simply put, the confidence gap is when the customer can’t seem to determine whether the services or products of a given company is any different, better, or worse than the rest of [...]
There’s a vicious cycle going on when it comes to restaurant marketing. Don’t get me wrong. There are several great ways to market a restaurant. But even so, many restaurant operators simply aren’t made aware of the best restaurant marketing techniques by their consultants or advertising sales people. They want you to come to them [...]