Ask yourself, “Will I eat in my own restaurant?” The easy answer is “Yes,” but then again that’s an easy question, too. If you really want to understand how the customer’s mind works, you need to put yourself in his or her shoes, and ask yourself the real painful question, “Why should I eat in [...]
The Eagles once said, “There’s talk on the street, and it sounds so familiar.” There’s definitely some talk going on in the online world, and it’s about none other than Susan Boyle. Last month, around the first or second week of April, one or the other, a video of Susan Boyle singing on Britain’s Got [...]
I’ve been thinking about this for a while. Last week me and my wife went to this fine dining restaurant near where I work. While we were in the middle of our dinner, the couple at the next table asked the waiter if they could get a tour of the kitchen. The waiter leaned forward [...]
Business is war, or so the Japanese say. Businessmen are always taught to think that there is no room for second place in business, and there is only win or lose to think about in the battlefield. The difference between war and business, however, is that there is no room for unorthodox and dirty tactics. [...]
Everyone knows what viral marketing is. Everyone uses it at some point and, even if businesses don’t specifically go into a viral marketing campaign, the customers themselves facilitate viral marketing in behalf of the restaurant. Viral marketing is very important to a business, especially restaurants. This is because viral marketing involves word-of-mouth, and restaurants are [...]
Marketing has so many factors and considerations packaged into it. That is why it is so difficult to master, and equally difficult to succeed in. However, what most people don’t realize is that there is only one important factor in marketing. That is why some businesses fail because they fail to give the proper emphasis [...]