Restaurant operators nowadays are lucky. They don’t know what it’s like to market a restaurant the old-fashioned way: purely word-of-mouth. These days customer feedback is still as valuable to a restaurant entrepreneur, but it’s much easier to get around, thanks to the Internet. Online restaurant marketing tools such as blogs, SEOs, social media and etc. [...]
It’s the first month of the new year and you’ve just opened your dream restaurant. Take note, your dream restaurant. So as much as possible you want everything to work out smoothly, from the in-house operations to advertising. I can help you on the latter. There are a few essential steps you can take, as [...]
It’s fair to say that advertising can make or break a restaurant business. The purpose of restaurant advertising is to inform, but it goes both ways – the restaurant owner should also be well informed about the advertising options available to him or her. Let’s look at the different advertising mediums and compare their pros [...]
Everyone knows what viral marketing is. Everyone uses it at some point and, even if businesses don’t specifically go into a viral marketing campaign, the customers themselves facilitate viral marketing in behalf of the restaurant. Viral marketing is very important to a business, especially restaurants. This is because viral marketing involves word-of-mouth, and restaurants are [...]