I was reading emails the other night when I came across this article. I thought it showed a good example of efficient internet marketing and decided to blog about it here. Simon Pickles is a proud owner of a Domino’s Pizza franchise in the UK. Located at St. Helen’s, his strong pizza parlor business isn’t [...]
Let’s talk about online restaurant marketing. I have friends who had made a good start with their businesses and are now enjoying a steady flow of transactions from both old and new clients. Their line of services falls under different industries, not just foodservice. But they all did one thing in common, which I suggested [...]
Social media is both familiar and unexplored lands for restaurant operators. It’s been around some time, yet any online marketer will tell you there are still vast uncharted opportunities in social media waiting to be tapped. Problem is, you already signed up for Twitter, Facebook, and even YouTube, but for some reason customers just don’t [...]
I know Google. I know how Google works, that it’s been doing online ads for a long time. Google has always been a great restaurant marketing tool. I’m sure you know Google, too. But here is the thing. The rise of mobile phone users has led Google to unveil their newest technology: Mobile Ad. Are [...]
This time I’m going back to basics and talk about the “Four C’s” of effective restaurant management. So are you ready? Let’s begin. The Four C’s of effective restaurant management are… 1. Cost Cost is one of the biggest reasons why restaurant operators fail at their own game. For a restaurant business, the biggest cost [...]
The Eagles once said, “There’s talk on the street, and it sounds so familiar.” There’s definitely some talk going on in the online world, and it’s about none other than Susan Boyle. Last month, around the first or second week of April, one or the other, a video of Susan Boyle singing on Britain’s Got [...]
A restaurant owner needs to hear only one thing to be convinced to advertise on Facebook. Another blog says, “Facebook is one of the most popular social site in the world with 200 million users so far as confirmed by Facebook recently.” What does this mean for restaurant operators? It means there are 200 million [...]